What if we told you that you could get people to pay their own money to advertise for your brand?
Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store. They walk around displaying your logo, put it all over their social media, and even answer questions about your brand for you. Would you believe us?
Well you should, because it’s possible. We know your next question is, how would you get someone to do this? How would you get your customers to be a brand ambassador or a walking billboard? The answer is branded merchandise.
Branded merchandise (or “swag”) is any product that displays your company’s logo and branding and is used for marketing and promotional reasons. That could mean the free flash drives you gave out at a college campus or the t-shirts and hats you sold at your last event. It is any product that’s not part of your main product or service offering, which you use to increase brand awareness, brand recall, and brand image.
But how can you do that? We’ve put together three ways you can grow your business with branded merchandise:
Advertise new products or services.
If you’re launching a new product or service, corporate branded merchandise is a great way to spread the word. Hand out promotional items people use continuously and publicly (think totes, hats, water bottles, adhesive or kraft tapes with logos) to get your brand in front of as many people as possible.
Boost customer retention.
Occasionally send past and current customers promotional items to keep your brand on their minds. Brand merchandise they will use regularly like pens, mouse pads, die-cut stickers or calendars are good choices.
Create goodwill for your company.
Give back to community organizations by donating branded merchandise or sponsoring charitable events. People remember companies that invest in their local communities, so philanthropy should be part of your corporate branding strategy.
Branded merchandise is an inexpensive and highly effective marketing tool. However, companies should take care to ensure promotional items reflect the company’s brand and marketing objectives.
Here at washitape.com.cn, we are not only known for on stock washi tapes, but also offers tailor-made designs and packaging to our valued partners.
Talk to our team about your promotional requirements, email us at info@washitape.com.cn
